Our Blog

Interview: Kimberley Wall, Promotions Manager

by J Dark
November 1, 2016

As a promotions manager, how would you describe your job?

Essentially, my job is to familiarize myself with the work, collaborate with the Editor and Business Manager on appropriate genre classifications, brainstorm ideas for whom to contact, where to go, what to do to make the book visible on a larger scale, and then pursue opportunities from the office and encourage authors to pursue others on their end.

Tell me about the role of Marketing & Promotions, specifically in the world of the small press.

If you didn’t want people to read your book, you wouldn’t bother to publish it, right? But simply publishing isn’t enough these days because the competition is too overwhelming. You’ve got to wave a flag to get some attention. Marketing & Promotions is a function that can make or break a small press and, potentially, its authors. Regardless of the quality and quantity of the books being published, if the public doesn’t know to look for them, they will grow dusty alongside the piles of pulp fiction. Marketing & Promotions is your little flag.

Promotions for books is a lot about appearances and book signings. Are there other ways that can help promote a book, or an author?

Promotions such as appearances and book signings are done on the author side of the equation. On the press side, you have more of the marketing track, like contacting genre periodicals to inquire about inclusion in their next issue, chatting up potential partners to arrange sharing links to each other’s web sites, and long, sometimes fruitless hours of online research into other avenues of promotion.

Do you find that when you consider how to promote a book, that demographics come into play?

Demographics — in general, “Who is your target audience?” — is a big component of activities such as partnering with local indie booksellers, and readings at local libraries and coffee houses. It also, subtly, comes into play in most other things, such as which associations to join for networking.

How do you decide where an author’s book fits best? Is it just by genre, or are there other factors that determine demographic fit?

I want to be clear that when I talk about demographics in this context, I mean to refer to groups of people who buy science fiction & fantasy novels versus historical romance novels versus nonfiction works; you know what I mean? I’m not referring to demographics in terms of age, race, religion, or ethnicity in a local community. So, where does a book fit? That’s really about subject matter, tone of voice, literary device, etc. Sometimes the easiest way to determine a basic genre fit is to ask the author!

When Paper Angel Press decides to promote a book, what are the steps that you need to go through to get ready for promotion and marketing?

First, I want to point out that it’s not really a decision to promote or not. We are your publisher, and marketing your book is just one of the services we provide. That being said, there really isn’t a manual for preparing to market a book; it’s more a matter of hashing out how, where, how much, degree of author participation, etc. Each book/author is unique.

Are there different challenges between promoting new authors and established authors with a dedicated following?

Are there differences in the way I would market your new book versus James Patterson’s new book? Sure! <laugh> But my experience is only with small, independent presses and, usually, new-ish authors. In that case, you start at ground zero and work your way up a crowded ladder waving your little flag.

Have you found that there are differences in approach with the different genres like fiction, non-fiction, fantasy, etc., when you look at marketing and promoting a book?

Yes and no. Some basics are pretty universal, but each crowd tends to respond to different stimuli. Word choice and graphics styles are as important in marketing, say, historical romance, as they are in writing it, in order to best communicate to the genre’s fans.

When you look at being in promotions, have you found any instances where what you thought you knew about promotions turned out to be the opposite of what you expected?

No, actually. <laughs> Not yet, anyway. I thought, going into it, that it was going to be an uphill battle, and nothing has yet altered that expectation.

From your perspective, what can first time novelists, and experienced writers, do to help you, as Marketing & Promotions Manager?

Work with me. I’m here to help you as much as the business of the press. Be clear  — with yourself and with me  — what your expectations are: of me and the press. What milestones define “success” for you? What are your strengths and weaknesses in promoting your own work? We all work within our own limited resources, so be realistic. If you have ideas for marketing or promoting your work, speak them! I’m open to investigating new avenues or supporting your efforts. To me, it’s all about getting the book some good exposure.

Measuring Success: With the Metric System

by J Dark
July 13, 2016

We asked our authors to share how they measure success when it comes to their writing and their books. We hope you enjoy them.

How do I measure success? With the metric system.

Seriously, success is difficult to describe, which in part is why we’re writing about it here. My own personal measure of success is not by sales or publishing, though, those are great perks of the job. My measure of success is finishing. Yes, I want people to read my stories, enjoy them and even re-read them. But, to me, that’s validation, not actual success.

Success is starting a project, and seeing it through to the end. Did I have the perseverance to finish a story and the belief that it should be finished? To paraphrase an old adage, “Nothing breeds writing like writing.” If I write, then I should write more. It doesn’t have to be a lot, it just has to keep moving forward, and towards its logical end. Without a endpoint, you’ll get the writing equivalent of Winchester House, huge reams of words that are cobbled together and sometimes dead end.

Success though is conceiving a story in whatever manner you use. Doing the writing to create the story, and finishing the story. That is what I judge myself by; Did I start a story, and most important, did I see it through to the end?

After succeeding at finishing, then other successes are editing for spelling and continuity, checking dialog and description so that it matches my inner vision. I know this sounds like a repeat of writing, and it is. There’s no ultimate success, there’s a bunch of small successes that create a snowball effect for the story. Each piece gives me a sense of accomplishment and satisfaction that I completed my self-imposed task.

It isn’t always absolute fun, as there are days where I would rather avoid anything than face the day. Those are the days that finishing something as small as a 500 word section mean the most to me. I succeeded in pushing myself. I got the job, the challenge I gave myself and I finished it.

Don’t get me wrong. I love, seriously love making stories. There are just days where it sucks to sit down a make them. Those are the real successes. I can’t judge by publishing of a book, or how popular a book is. Like I said earlier, those are amazing perks OF writing. But they’re not success AT writing. Success is much simpler, and much harder to me. The thrill of seeing a book in print, is one heck of an exciting validation of my efforts and focus in writing the book.

People in general desire validation as it means they did something right. But as I said, it’s not success, it’s validation. Success is getting yourself to the end of a project, of getting yourself to write, even when you’d rather just vegetate and watch television or play your favorite app/game.

True success is you, and your goals, getting to the end together.

Measuring Success: Telling Stories

by L. A. Jacob
July 6, 2016

We asked our authors to share how they measure success when it comes to their writing and their books. We hope you enjoy them.

When I first started writing, I wrote primarily for myself. Success was getting the words out on paper, by pen or typewriter. Then I started posting stories with other people in forums and a blog. People liked my characters and their stories. People commented, which meant they read my stuff. Someone else actually liked what I was doing!

My level of success changed. It was to get published. Because of my fear, I sent out four, exactly four, query letters to different agents. All of them said no thanks.

Then Paper Angel came along. They offered to publish a book it took me a month to write and was my most recent novel (therefore, the one I was most passionate about), Homecoming. I’m working on War Mage, the actual novel, since Homecoming is more or less a prequel. I have another novel that I’ve been passionate about for the last three years that I hope to get to Paper Angel. This meant I fulfilled my dream of getting published, therefore I’m successful.

Not so much. Because I raised the bar yet again. I had goals: 20 reviews and sell 50 copies in three months, being on the best seller list, whatever that means…but then reality burst that bubble (so far).

However, people who’ve contacted me about my book say it’s a good beginning. They want more. They like the character, the world I’ve created, the setup for the next book. In fact, one of my readers said, “You’ve been writing for over 30 years; what else do you have that I don’t know about?”

What was my original measure of success? To get the words out. Not the money. Not the fame–though they would be nice. I write a story that I myself would like to read. If someone else comes along for the ride, then I have done my duty. By that, I am successful.

How Do You Measure Success?

by Steven Radecki
July 3, 2016

One of the more interesting lessons we’ve learned since starting Paper Angel Press is that every author is unique. (Okay, we knew that going in…) What we have also learned is that every author brings with them their own way of measuring their success when a book is published.

We’ve asked our authors to share with you their thoughts and insights on how they measure their own success. We will be sharing those with you over the next few weeks, so watch this space!